Whenever we think of beauty, we generally think of someone or something that is the definition of flawless. I’m not sure if any of you have ever watched or have been interested in Beauty Guru’s on youtube but, I have and I’ve seen how they have twisted the definition of beauty and have made it their own. According to Gowri Sunder, “The women who do stand out owe their fame in part to luck and good timing, but also because they were able to differentiate themselves through what they call “lifestyle
According to Gowri Sunder, “The women who do stand out owe their fame in part to luck and good timing, but also because they were able to differentiate themselves through what they call “lifestyle vlogging.” What that means is that as much as the videos are about the quality of product reviews and tutorials, they build the fame of the beauty gurus around a cult of personality. Branding themselves as a friend or big sister who gives you beauty tips, relationship advice, and encouragement creates trust and loyalty within their fans.” By what I was saying earlier, they are not simply following the guidelines of someone who thinks they’re better than another. They do more than just show you the brands of different makeup, they actually give advice which is something that a lot of people should do on all social media platforms.
By what I was saying earlier, they are not simply following the guidelines of someone who thinks they’re better than another. They do more than just show you the brands of different makeup and clothing, they actually give advice which is something that a lot of people should do on all social media platforms. If more people start to follow this and give guidance to one another, the world we live in could be a lot better than it is now and perhaps, some people would not feel as alone as they do now.
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